Bluelambda Internet Marketing Solutions – Singapore

It breaks my heart when I see URLs with session IDs crawled and indexed by search engines and returned in search results.

via getelastic.com
Interesting rant about sessions IDs.
There is little reason to use session IDs when a site can be designed around cookies. Unfortunately, there are some who won’t ever listen…frustrating [...]

But I think if SEO hasn’t died in the 12 years since it was first predicted, it isn’t going away any time soon.
SEO is more than ranking web pages.
SEO is not about tricking search engines.
SEO is not a complete online marketing plan, but…
SEO — and search marketing in general — isn’t something a smart [...]

I was pointed to a filed affidavit (PDF) between Jenzabar & Robert Maginn as the plaintiffs versus Long Bow Group as the defendants. In short, it seems like the plaintiff is suing the defendants over trademark infringement within a site’s keyword meta tags.
via searchengineland.com
Very interesting. Legalities notwithstanding, wouldn’t it make better sense to [...]

Boggs writes that, despite the rise of cookie-based personalization, it still takes a certain amount of luck to create a wildly successful search engine optimization (SEO) campaign. The best, says Boggs, occupy a less-traveled SEO niche, with few sites or marketers working to increase their profile in a given area. Personalized SEO is important, according [...]

A HIGHLY controversial virtual-tour service by Google arrived in Singapore yesterday. And, already, it has polarised Internet users here on whether it infringes privacy.
Street View was launched by the American search-engine giant in the United States in May 2007 and is now
via digital.asiaone.com
Controversy? What controversy???
Posted via web from bluelambda’s posterous

A few people at the Search Engine Strategies Conference in Chicago this week, including some panelists on stage and many influential members of our industry, made it seem like personalization will mean the death of SEO. Aside from the obvious easy jabs from paid search extremists whose model would predict growth as a result of [...]

Google has sent QR Code stickers to about 190,000 businesses across the US that have been tagged as a Favorite Place (they have a mobile version of their website). Favorite Places are the mobile equivalent of Place Pages (aka Google Places).
via http://www.netmagellan.com/google-placerank-in-the-wild-750.html

Yet another Google metric for local search (just in the US for now).  I anticipate that searches [...]

Many of you should have noticed that for certain local searches on google.com.sg, a Google local business listing together with a map is returned (refer to above).
What does this mean for local SEO and search marketing?  I’ve been expecting this change for quite some time already as Google local result have been served in-line on [...]

Increasing the external links to your website is one of the most important elements of a successful optimization strategy. They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it’s important to explore every opportunity to acquire [...]

SEO has brought amazing new ways to market online. The internet is such a common place for people to search for goods and services that more and more website owners are paying attention to the importance of search engine rankings.
There are many SEO strategies which are integral to local business success and among them local [...]