Organic and Paid Traffic

What Is Search Engine Pay-Per-Click Advertising?

Search engine pay-per-click (PPC) advertising is an advertising medium where you can advertise on the paid search results area when users search on a search engine like Google.  The most popular PPC advertising medium is the Google Adwords program.  In the diagram above, you can see the paid search results being displayed on the right side of the search engine results pages (SERPs).

Adwords works on a bidding and quality system, where ads of higher quality, and from advertisers who are willing to pay more are displayed higher in the paid search results.

Why PPC?

We believe that SEO is the most effective in bringing new targeted visitors over the long term, and is the most cost effective solution.  However, using a PPC strategy can supplement your SEO efforts to bring in to the most number of quality visitors to your website.  PPC advertising has the following advantages:

• You pay only when somebody clicks on your ad through to your website (performance based)
• A good supplement to organic traffic
• Able to get ranked high in the paid search results quickly

How Can We Help

We can help set-up your PPC campaigns on Google and continually monitor and optimize them so you’ll be able to obtain more targeted traffic at the best value.

Why Bluelambda Is Different

• Customized Solutions – Every business and industry is different, so we customize our techniques, process and recommendations to suit your market and objectives.
• Transparency – We’ll provide you with detailed reports on the performance of your campaigns and what we are doing to deliver the best value.
• Value - We’re dedicated to providing the best value for your online marketing.  We won’t advise you to pay more just to outbid your competition, but instead we work on how to deliver the best value clicks.
• No Long-Term Contract – Most SEO and Internet marketing companies lock you in to a 6 month or 12 month contract for their services, with a hefty upfront cost usually amounting to 50% or more of the project.  Our charges are on a month-to-month basis.  This forces us to perform well to keep you as a client.

Pay-Per-Click Marketing Consultation

We believe that PPC traffic is a great supplement to your SEO traffic, and you should use both (where appropriate) to maximize your internet marketing results.

Our PPC consultation packages are custom quoted and start at S$270 a month (when purchased together with our SEO services) or S$370 a month when purchased separately, without any minimum lock-in periods.

Click Here To Enquire About Our PPC Services and get a free trial consultation (usually valued at S$297) today!