Organic and Paid Traffic

What Is Seach Engine Optimization (SEO)?

Search Engine Optimization or SEO is the process of optimizing your website to rank well in the organic search results of the internet search engines.  The organic or natural results refer to the search results which are returned on the left side of screen.  You can see an example in the diagram above.  Professional SEO services aim to improve your ranking in these organic search results.

Why Is It Important For Your Business?

You already know that it’s important in this internet and information age to have a presence online.  However, only a very small number of users click past the first page of Google, thus it is important for your website to be ranked in the top 10, otherwise, you will get little or no traffic.

It’s important to have a strong presence on the search engines, as many users use the search engines (notably Google) to check up on the products and services before they make a decision to purchase.  If your brand, product or service cannot be found,  users will turn to one of your competitors who do have a favorable ranking in the search engine results.

If you are one of the first few in your market to establish a strong internet presence, the competition will find it hard to overtake you in the search results.  Conversely, if you are late to the game, you’ll find it an uphill battle to out-optimize the top ranking results.  When it comes to SEO, you’ll definitely want to get there before your competition so you can get a strong first mover advantage.

In short: “SEO is definitely one of the most valuable customer-getting internet marketing techniques available today…”

Why SEO?

Pay-Per-Click results can bring traffic to your website very quickly, but over the long term this is an extremely expensive way to market your website.  We believe that PPC should be used in conjunction with SEO to bring you the most number of targeted visitors.  Here are some advantages of SEO done by an SEO expert you should know about:

• More Users Click On Organic Results – Research has shown that users are 4 times more likely to click on a result in this section rather than paid results, so if you website is here, you will definitely receive more targeted and relevant (as well as free) traffic.
• Branding - A high ranking in the SERPs (search engine results pages) also allows you to create that “top of mind” branding for your business among the consumers, and is a very powerful marketing tool.
• Free – Unlike pay-per-click advertising, once your website is optimized and ranking for the desired keywords, you don’t have to pay for any clicks on the organic results.
• Long Term Traffic – A well-optimized page will typically stay on the top of the results for a long period of time, and will bring in dividends in the long run.

How Can We Help Your Business?

At Bluelambda, we specialize in professional SEO for Google as they have the biggest market share (75%) and a huge majority of internet users in Singapore use Google as their main search engine to find products and services online.  Through our SEO process, we can optimize your website so that it is more likely to turn up on the first page of the Google results.  Only a very small number of users click past the first page of Google, thus in order for SEO to be effective, your website needs to eventually be on the top 1 to 10 positions for your desired keywords.

Through our 6 month professional SEO process, we will systematically optimize your website to have the best chance of site ranking high on Google.

Why Bluelambda Is Different

• Customized Solutions – Every business and industry is different, so we customize our techniques, process and recommendations to suit your market and objectives.
• Transparency – Unlike many SEO companies who keep many details of what they are doing to your website secret, sometimes including hiding analytics data showing how well your site is performing, we believe in a model of transparency and working with our clients for the best results. Find out more about our SEO process
• Value - We’re dedicated to providing the best value for your online marketing.  We aren’t afraid to target more competitive keywords if it makes sense, but we won’t go optimizing for useless keywords which deliver little to no qualified traffic.
• No Long-Term Contract – Most SEO and Internet marketing companies lock you in to a 6 month or 12 month contract for their services, with a hefty upfront cost usually amounting to 50% or more of the project.  Our charges are on a month-to-month basis.  This forces us to perform well to keep you as a client.

SEO Consultation

Our SEO packages are custom quoted depending on your requirements and the organic search competition in your market, and packages start from only S$800 a month (with no minimum lock-in period).  We find that this is the most affordable option, as you don’t have to pay a large sum upfront but just a small monthly fee.

For a limited time only, we are offering a free trial consultation so you can improve your business online with our customer-getting SEO services.

Contact Us For A Free SEO Trial Consultation (worth $297) Now!