Tips On Choosing The Best Professional SEO
Professional SEO services can help your new site get ranked quickly. If you have an existing site, using a professional SEO service can help you increase your rankings in Google and the rest of the search engines. Through proper SEO, you can get more targeted visitors to your website, and eventually, more leads and more customers. A well SEO optimized website can definitely be a great asset and boost to your bottom line.
There are many professional SEO services in the market today. How do you determine how to choose the best one? Here are some tips and questions you should ask your prospective SEO:
Methods
There are many SEO tactics and methods being used today. Some are designed to trick or spam the search engines are definitely not recommended. If discovered, your site could be removed from the search engine index either temporarily or permanently.
You should be looking for whitehat or ethical SEOs who strive to work within the search engine guidelines to improve the visibility and ranking of your site in the search engine results pages (SERPs). Although this might take a much longer time, if you’re running a business, using whitehat SEO improves the long term results of your SEO and internet marketing campaign.
Time
How long does the professional SEO take to complete the project and for you to see results? Typically, for most small to medium sized SEO campaigns with reasonably competitive keywords, the SEO project would take about 6 months to complete. This might be longer or shorter depending on the competitiveness of the market you are competing in.
Initial SEO campaigns could run up to a year for extremely competitive keywords, but for some less competitive keywords, you might start to see results within a month or too. Do beware of any SEO who claims to produce results too quickly.
SEO (especially off-site link-building campaigns) is best done gradually. Thus, you should tune your expectations accordingly.
Guarantee
Some professional SEOs offer a guarantee that your site will be ranked in the top 10 or top 5 in the search engine results for any keyword of your choosing. The fact is, SEOs do not control the search engines and cannot provide any guarantee that you will be ranked. Google tweaks their search engine algorithms several times a year and what works today might not work in the future.
Furthermore, ranking for a useless keyword with no searches or that does not indicate some sort of commercial intent is worthless to your business. If nobody is searching for that keyword, ranking high in the search engines is not useful as it is unlikely to deliver any traffic. Other keywords are highly searched but they might not be useful commercially. For example, “how to string a guitar” gets 1,000 searches a day but people who are searching for this term are not likely to buy anything as the information/service they seek is available for free.
For this reason, if you are looking for professional SEO services, you should focus on the value of their keyword research rather than any guarantees. Ranking well in Google for a couple of good quality keywords is much better than ranking at the #1 position for a lot of useless keywords.
Professional SEO Services By Bluelambda Singapore
We provide ethical SEO solutions that can help your website to be more visible in the search engines. Our extensive SEO process focuses on providing maximum value, rather than trying to rank for useless keywords.
P.S. For a free trial SEO consultation (a S$297 value), contact us today!
How An SEO Expert Can Help Your Business
Search Engine Optimization or SEO is the art and science of increasing your website’s visibility in the search engines. A website that is ranked higher in the search engine results pages (SERPs) is more likely to be visited and this is a good channel to bring in more targeted visitors, leads and customers. Here are a few things a good SEO expert can help do for your business online:
Gain More Customers
This is the main reason why many businesses look into SEO. The internet is gaining in popularity as the first place people look when they need to purchase a product or they are looking for a service. Google is the search engine with the largest market share today, and holds a 77.88% market share in Singapore (according to Hitwise). That means, if your website is not on the top 20 results for search terms relating to your business, it’s likely you will receive very little search traffic.
An SEO expert can help improve your organic (non-paid) ranking in the search engines, which will improve traffic levels to your website and ultimately ensure that you capture a good number of targeted internet visitors who are looking for your product or service.
In the best case, you will receive free organic traffic for months or even years into the future after your main SEO campaign is completed, so, it’s definitely a worthwhile investment. In addition, it’s well known that organic search results receive 4 times more traffic when compared to paid (pay-per-click) advertisements in the search engines.
Optimize Your PPC Campaigns
SEO usually only focuses on the organic (non-paid) results in the search engines. If your business only runs pay-per-click advertising campaigns in the search engines, such as Google Adwords, you might think that you can do without SEO. That used to be the case when you could buy clicks from Google from a couple of cents per click.
However, clicks are more expensive these days and it’s important to optimize your landing pages on your website properly. If you’re running a campaign on Adwords, Google calculates a quality score on your ad which partly determines how much your cost-per-click (CPC) is and how high your ad is ranked. This means that if your landing page is properly optimized, you can improve your quality score and drive down your cost-per-click. This means that you will pay less than your competitors in the long run.
Improve Branding
Apart from getting more customers, it’s become more important to have an increased visibility online for your business for branding purposes. Since Google is the first port of call for many when they are looking for a product or service, having your website and brand name on the top of the search engines will improve the visibility of your brand. Over the long term, an SEO expert can help you to create that crucial “top of mind” effect on your potential customers.
Professional SEO Services
Whether your need an SEO expert to help your get more customers, optimize your PPC campaigns, improve your branding or something else, we can help. We specialize in designing and executing fully customized SEO campaigns for your specific internet marketing objectives.
P.S. Contact us today for a free trial SEO consultation (usually worth S$297)!
Can An SEO Firm Supercharge Your Business?
Search Engine Optimization or SEO is the art and science of improving your website’s visibility in the search engines. An SEO firm offers professional SEO services to businesses. For a business, having your business’ website ranked on the top of the search engines for important keywords in your industry could mean more targeted visitors. Some of these targeted visitors will become customers and clients when they buy from you.
Here are some ways where an SEO firm can help your business:
Increased Search Engine Visibility
The main purpose of an SEO firm is to help you increase your website’s ranking in the organic (non-paid) search engine results pages (SERPs). There are many advantages to doing this. Here are some of them:
1. More Customers – Users are more likely to click on results ranked in the top 20 of the search engine results. If your business is not on the first or second page, it is highly unlikely that you will get any referral traffic from the search engines.
A good SEO firm can help increase the probability that your business website is on the first page of the major search engines, notably Google, which has over 70% market share in Singapore. More targeted traffic directly corresponds to more customers in the long term.
2. Branding – Through increased search engine visibility, your website and brand will be more visible to potential customers and internet users. This has a strong branding effect which can positively affect any buying decisions both online and offline.
Reduced PPC costs
If you use pay-per-click advertising such as Google AdWords, you can benefit from proper SEO executed by a good SEO firm as well. In the case of Google AdWords, there is a component known as the AdWords quality score which is one of the factors which impacts how much you pay per click. With proper SEO, you can optimize your landing pages to ensure that you receive the most bang for your buck.
An SEO firm can also help you target your PPC campaigns properly so they reach out to the right target audience, further increasing your return-on-investment (ROI) of your marketing dollar.
Market and Keyword Research
One often overlooked function of an SEO firm is that they can help you uncover the keywords that visitors on the internet are searching for. Keyword data is easily available from Google and a professional SEO firm can help make sense of the data to ensure that you are targeting highly searched and valuable keywords.
There is no point in targeting and ranking for keywords which nobody is searching for. Some highly-searched keywords are also too generic which usually means that visitors searching for these keywords have no intention of making a purchase or using your service. It’s usually not effective to target such keywords, and a good professional SEO firm can help you tell the difference.
In addition to this, keyword research is a great market research tool to help you gain an insight into what people are looking for online. If you know that a product has a high search volume, you might want to see if you can offer such a product, and capitalize on the high search volume.
Free SEO Firm Trial Consultation
Bluelambda Singapore is a professional SEO firm that understands that all businesses are unique. We can provide customized internet marketing solutions to help you increase your search engine visibility, reduce your PPC costs as well as help you find out what products and services are in hot demand on the internet.
P.S. Let us help you supercharge your business online. Contact us today for a free trial consultation (worth $297)!
4 Questions To Ask Your SEO Firm
A professional SEO firm uses search engine optimization techniques to help you get your website for your business or service to the top of the search engines. If done right, this will lead to targeted visitors and thus more leads and customers, and eventually, more profits.
Search engine optimization is not like traditional forms of advertising, where you just buy an ad space somewhere and it’s guaranteed to be published. What an SEO firm can do is to help you align your website’s content to what visitors are searching for.
Here are 4 important questions to ask your SEO firm before you hire them for your project:
What Is Your SEO Process?
Before hiring, you should ask some questions about the SEO process employed by the company. For any good SEO firm, keyword research is a key part of their process. Proper keyword research is crucial to finding and ranking for the keywords that people are looking for online. Unfortunately, even with the best research sometimes after the SEO process you won’t get the traffic you desire. A good research process can help increase the odds that your SEO efforts will be profitable in the long run.
Do You Provide A Guarantee?
There are no guarantees on SEO service, period. SEOs do not have any special relationship with the search engines and cannot guarantee any placement. The top search engines such as Google also continually tweaks their algorithms to improve the user search experience. Because of this, SEO techniques that work today, may not work tomorrow.
You should definitely be wary of any SEO firm who claims to get your website into the top ranking, guaranteed, and you should confirm the specifics of such guarantees. Also be careful with any SEOs who claim any special relationship with the search engines. Very often, there are very specific terms and conditions associated with the guarantee.
What Reports Will You Provide?
Before you sign up, you should be aware of what reports you will get, how often, and the information that will be in the reports. At the very least, you should be updated at least on a monthly basis on the performance of your website with regards to Google, which is the search engine with the largest market share in Singapore. A good SEO firm will help you set up the proper analytics on your site, and provide you with the account details so you can view and analyze all the data yourself, should you need it.
What Are Your Costs?
The costs should also be stated upfront. The types of charges from SEOs firms differ from company to company. Some include the cost of expedited inclusion into the major directories, while others charge this separately. Also enquire whether there is a minimum contract for the SEO project, and the payment terms. Very often, SEO firms will lock you into a 6 month or longer contract due to the fact that SEO sometimes takes a longer time to be effective, often 6 months or more.
Bluelambda – Singapore Professional SEO Firm
At Bluelambda, pre-SEO research is of the utmost importance. Every business and client is different, and we’ll do the necessary research from the ground up before proceeding with our SEO process. Find out more about our SEO process!
We don’t provide a guarantee, because we don’t believe in providing unrealistic guarantees when we don’t have direct control over the search engines. Instead, we provide a contract with no minimum lock-in period and renewed on a monthly basis. This means we have to work hard from month to month to ensure that we can keep you as a client. This also means you will pay a lower upfront cost compared to other companies.
For a limited time only, we are offering a SEO consultation session worth S$297 absolutely free. To sign up, contact us now!
An SEO Consultant Can Get You More Sales!
SEO Consultant Services – What Is Search Engine Optimization Anyway?
An SEO consultant is specializes in search engine optimization strategy and techniques. Search engine optimization is the process of optimizing your webpages or website so that it appears higher in the search engine results (non-paid) of the major search engines, notably Google. The old adage “build it and they will come” is definitely not true in the modern internet age. With the vast number of webpages today on the internet, most websites are buried in the search engine results, never to be found.
If you get only little or no targeted traffic to your website, then your chances of offering products and services to potential customers to your website are very low. With the large numbers of people searching for products and services they need online, you cannot ignore having a presence in the major search engines.
How Can SEO Make Your Business More Profitable?
With the proper SEO strategy implemented by the best SEO consultant in place, your website will be ranked higher in the search engines and will be found more readily and easily by people searching in Google and the rest of the search engines. These qualified and targeted visitors are more likely to visit your website and eventually some of them will purchase your product or service.
Besides the primary commercial advantage to having a superior search engine position, having a strong ranking in the search engines will create a higher level of visibility and branding to your business, helping your company and brand create that valuable “top of mind” state within customers. This might indirectly lead to better sales, because your brand has a better reputation online.
When Do You Implement SEO?
You should implement SEO as soon as possible if you want maximum effectiveness. For many companies, they have just started to realize the importance of an internet marketing strategy. If your company is there first, you will enjoy a strong first-mover advantage and stay ahead of your competitors online. This is because the search engines (especially Google) treat aged websites and domains as more authoritative. If you hold off on a proper SEO strategy implemented by the best SEO consultant, you might end up in the situation that your competitors are too far ahead of you in the internet marketing game and you’ll find it extremely difficult and costly to keep up.
Bluelambda Singapore – Professional SEO Consultants
SEO is a complicated and long-drawn process which is hard for many to learn. It requires constant attention for maximum effectiveness and to keep ahead of your competitors. It makes sense to get a professional SEO consultant to do the SEO work for you.
Bluelambda Singapore is a professional SEO consultant company that can come up with the best SEO strategies for your business. We don’t make unrealistic guarantees, but instead we choose to have a strong SEO process that will improve your website’s visibility in the search engines and provide an excellent ROI.
Stay ahead of your competitors today by talking to our SEO consultants.
To request your free SEO consultation (usually worth $297), contact us now!
Must-Know Traits of a Good SEO Consultant
Whether you are a big company or a small enterprise, you need to establish an online presence if you want to make it in the huge online market. Currently one of the best methods of doing this is through the utilization of search engine optimization (SEO) techniques. SEO strategies can help propel your website to the first page of the major search engines such as Google and Yahoo. However, like many website owners out there who already have enough concerns on their hands to be bothered by how to implement a proper SEO strategy themselves, so many leave their SEO strategy and implementation to external SEO consultants.
If you are outsourcing your internet marketing functions such as SEO, what you should look out for so you can hire a good and dependable company? You might be overwhelmed by the vast variety of services being offered, as well as the industry jargon and all the different techniques that different companies use for search engine optimization. However, all is not lost. There are a few things you can look out in a reliable SEO consultant:
SEO Techniques
Believe it or not, there are many consultants who just submit your sites to the search engines and call that “SEO”. Submission of your sites does not guarantee that you sites will be included in the index. Some SEO consultants engage in questionable spam tactics in order to get your website ranked. This might work well in the short term but over the long term, such techniques might get your sites penalized or even banned. Be sure that your SEO consultant discusses all SEO tactics they use with you.
On-Page SEO
The difference between a good SEO and a great SEO is their on-page SEO strategies. Be sure to ask about what changes your potential SEO consultant will make to your website. If the answer is “none”, you should be looking elsewhere. Both on-page and off-page optimization is necessary for the best results. Very often, I come across some keyword stuffed pages which are not optimal for SEO purposes which have been done by some unprofessional company. Keyword stuffing used to work many many years ago but no longer. Some will go and spam many blogs and forums for backlinks. Be sure that the company you hire is in-tune with the latest SEO techniques, and not just a spammer.
Rate
What is the market rate for the SEO service? Generally speaking, the more competitive the market and keywords you wish you rank for, the more expensive the SEO project will be. Different SEO consultants have different pricing structures. Some offer a 6-month contract, and you will have to pay 50% upfront. In a way, this makes sense because SEO typically takes up to 4-6 months to be truly effective. However, if after 4 months, you are not satisfied with the progress, you might find it hard to get your money back. Another less common pricing model is being billed on a per-month basis, with a contract that renews from month-to-month. This offers better value as the SEO consultant has to show good progress in order to keep the contract active.
These are just 3 common things to consider when hiring an SEO. Search engine optimization services are not cheap, be sure to consider carefully before putting your faith and your money with them.
Your SEO Consultant :: Bluelambda Singapore
Bluelambda is a professional SEO consultant company in Singapore. We can provide a complete SEO and internet marketing solution for you to supercharge your business’ visibility online.
Contact us now to reserve your free trial consultation (worth $297!).
Facebook surpasses Google on website hits in U.S. market
Web traffic analytics firm Experian Hitwise reports that Facebook was the most visited website in the U.S. during the week ending March 13, surpassing Google in what has become an increasingly frequent occurrence in recent months.
So Facebook is now the #1 most visited website. Well, that may be true, but for internet marketing purposes, many people on Facebook are still just playing games and catching up with their pals. They aren’t necessarily in the “buying” mood. So it might be difficult (actually it IS difficult – I’ve tested this to a limited extent) to market stuff on Facebook.
Think about it… if you are actively looking to buy something (whether offline or online), do you visit Facebook or Google?
SEO: Why Dynamic URLs are so Problematic
Dynamic content can be a boon to a site. It allows you to address individual user needs, keep your content fresh-looking, and basically do a lot that static content just can’t do. The major problem dynamic content presents for most sites is that the URLs produced for dynamic content are not friendly to the search engines. This can seriously drag your pages back in the results pages.
When do you know when you have a problem with a dynamic URL? Basically, you know because it features on your site. SEO experts habitually change any dynamic or dynamic-looking URL during optimisation so that it at least looks static. Many do their best to discourage clients from using dynamic URLs at all on their site, as this makes SEO much easier. This means that any URL with ‘?’ or ‘&’ featured may need to be changed.
This is a great article on dynamic content and SEO. Dynamic content is really a very pesky issue for on-page optimization. If not handled properly, you might end up with hundreds (if not thousands) of duplicate pages in the search engine index with different dynamic URLs. Any professional SEO definitely needs to know how to handle dynamic URLs well.
Is Your SEO Expert Obsolete? 8 Minute Self-Audit » aimClear Search Marketing Blog
To fill the void, this post offers wary small business owners, CMOs and marketing managers a 30,000guerrilla vendor gut-check litmus test. Use these 20 procedures as first-line-of-defense screenings to evaluate whether your experts have kept current or are messing with your livelihood. You may be surprised by the results.
Good post and checklist on how to differentiate a real SEO expert from those SEOs who are just using outdated techniques to get by. Must read if you are contemplating hiring an SEO.
Basic Steps for SEO
Being on the front page of some of the top-rated search engines like Google, Bing and Yahoo! is no joke as it can skyrocket your business online. With too many websites trying to cover the same content with only a difference in presentation and optimization and making their portals more search-friendly, the competition is stiff indeed. However, that doesn’t mean you should take a backseat.
Despite what some consultants will tell you, SEO isn’t complicated and it is easier than it was ten years ago based on the number of tools that are available today. Sure there is more competition, but getting from Point A to Point B has never been easier. Here are a few tips that I will share with you:
Sound SEO expert advice from one of the most well respected SEOs in the industry.
Point #1 resonates with me in particular – creating the structure of the website. I’m amazed at how some people totally ignore the structure of their website. Some even design it totally in flash, which is not an evil in itself, but it’s definitely something you should not do if you want your site to be indexed by the search engines.
In addition, while SEO is a wonderful set of techniques which can help bring the traffic levels of your website, what will your visitors do when they get there?
It’s important to also have a well-designed website that works well to achieve your purpose. This might be to get more sales leads or to get your potential customers to take some action, for example.
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