Whether you are a big company or a small enterprise, you need to establish an online presence if you want to make it in the huge online market. Currently one of the best methods of doing this is through the utilization of search engine optimization (SEO) techniques. SEO strategies can help propel your website to the first page of the major search engines such as Google and Yahoo.  However, like many website owners out there who already have enough concerns on their hands to be bothered by how to implement a proper SEO strategy themselves, so many leave their SEO strategy and implementation to external SEO consultants.

If you are outsourcing your internet marketing functions such as SEO, what you should look out for so you can hire a good and dependable company?  You might be overwhelmed by the vast variety of services being offered, as well as the industry jargon and all the different techniques that different companies use for search engine optimization.  However, all is not lost.  There are a few things you can look out in a reliable SEO consultant:

SEO Techniques

Believe it or not, there are many consultants who just submit your sites to the search engines and call that “SEO”.  Submission of your sites does not guarantee that you sites will be included in the index.  Some SEO consultants engage in questionable spam tactics in order to get your website ranked.  This might work well in the short term but over the long term, such techniques might get your sites penalized or even banned.  Be sure that your SEO consultant discusses all SEO tactics they use with you.

On-Page SEO

The difference between a good SEO and a great SEO is their on-page SEO strategies.  Be sure to ask about what changes your potential SEO consultant will make to your website.  If the answer is “none”, you should be looking elsewhere.  Both on-page and off-page optimization is necessary for the best results.  Very often, I come across some keyword stuffed pages which are not optimal for SEO purposes which have been done by some unprofessional company.  Keyword stuffing used to work many many years ago but no longer.  Some will go and spam many blogs and forums for backlinks.  Be sure that the company you hire is in-tune with the latest SEO techniques, and not just a spammer.

Rate

What is the market rate for the SEO service?  Generally speaking, the more competitive the market and keywords you wish you rank for, the more expensive the SEO project will be.  Different SEO consultants have different pricing structures.  Some offer a 6-month contract, and you will have to pay 50% upfront.  In a way, this makes sense because SEO typically takes up to 4-6 months to be truly effective.  However, if after 4 months, you are not satisfied with the progress, you might find it hard to get your money back.  Another less common pricing model is being billed on a per-month basis, with a contract that renews from month-to-month.  This offers better value as the SEO consultant has to show good progress in order to keep the contract active.

These are just 3 common things to consider when hiring an SEO.  Search engine optimization services are not cheap, be sure to consider carefully before putting your faith and your money with them.

Your SEO Consultant :: Bluelambda Singapore

Bluelambda is a professional SEO consultant company in Singapore.  We can provide a complete SEO and internet marketing solution for you to supercharge your business’ visibility online.

Contact us now to reserve your free trial consultation (worth $297!).