Search Engine Optimization or SEO is the art and science of increasing your website’s visibility in the search engines.  A website that is ranked higher in the search engine results pages (SERPs) is more likely to be visited and this is a good channel to bring in more targeted visitors, leads and customers.  Here are a few things a good SEO expert can help do for your business online:

Gain More Customers

This is the main reason why many businesses look into SEO.  The internet is gaining in popularity as the first place people look when they need to purchase a product or they are looking for a service.  Google is the search engine with the largest market share today, and holds a 77.88% market share in Singapore (according to Hitwise).  That means, if your website is not on the top 20 results for search terms relating to your business, it’s likely you will receive very little search traffic.

An SEO expert can help improve your organic (non-paid) ranking in the search engines, which will improve traffic levels to your website and ultimately ensure that you capture a good number of targeted internet visitors who are looking for your product or service.

In the best case, you will receive free organic traffic for months or even years into the future after your main SEO campaign is completed, so, it’s definitely a worthwhile investment.  In addition, it’s well known that organic search results receive 4 times more traffic when compared to paid (pay-per-click) advertisements in the search engines.

Optimize Your PPC Campaigns

SEO usually only focuses on the organic (non-paid) results in the search engines.  If your business only runs pay-per-click advertising campaigns in the search engines, such as Google Adwords, you might think that you can do without SEO.  That used to be the case when you could buy clicks from Google from a couple of cents per click.

However, clicks are more expensive these days and it’s important to optimize your landing pages on your website properly.  If you’re running a campaign on Adwords, Google calculates a quality score on your ad which partly determines how much your cost-per-click (CPC) is and how high your ad is ranked.  This means that if your landing page is properly optimized, you can improve your quality score and drive down your cost-per-click.  This means that you will pay less than your competitors in the long run.

Improve Branding

Apart from getting more customers, it’s become more important to have an increased visibility online for your business for branding purposes.  Since Google is the first port of call for many when they are looking for a product or service, having your website and brand name on the top of the search engines will improve the visibility of your brand.  Over the long term, an SEO expert can help you to create that crucial “top of mind” effect on your potential customers.

Professional SEO Services

Whether your need an SEO expert to help your get more customers, optimize your PPC campaigns, improve your branding or something else, we can help.  We specialize in designing and executing fully customized SEO campaigns for your specific internet marketing objectives.

P.S. Contact us today for a free trial SEO consultation (usually worth S$297)!