When I’m discussing SEO with a new client, understanding their wider PR campaign is essential to my planning. So why do so many firms see SEO as some website add-on, rather than a developing, often creative enhancement of their PR work?I think it’s because SEO execs tend to be technology fiends, while PR staff tend to be arts graduates with a passion for creativity – there doesn’t seem to be much middle ground.

Yet it’s essential that PR works closely with an SEO team to make sure both budgets are working as hard as they possibly can and complementing each others’ work.

Totally agree with this article. SEO is best used with other public relations, social media and other online marketing strategies (including both paid and non-paid) for the best effects. You’ll want to make sure that you’re present where the customer is. SEO is an important part of that by making sure that your website is visible in front of the customers who reach you through the search engines.