>SINGAPORE: A survey by money transfer e-commerce company PayPal showed on Thursday that two-thirds of e-commerce sites by small and medium-sized enterprises (SMEs) were launched in the last two years. In the next 12 months, a further 36 per cent of firms were expected to follow suit. The survey polled about 1,500 SMEs from India, Malaysia, Singapore and Thailand. … However, for many SMEs in Asia, a lack of capability and appropriate sources of information to launch a cyber arm remain as a key challenge.

Doing business online has definitely become more of a necessity as more consumers go online to look for products and services. Many local websites are buried in the search results because of the lack of a proper search strategy. Getting a professional internet marketing and SEO firm involved right from the start of the site design process is one way to maximize visibility online.

The technical challenges of setting up a “cyber arm”, so to speak can be solved quite easy by engaging a reliable consultant. And it doesn’t have to be expensive either!