Being on the front page of some of the top-rated search engines like Google, Bing and Yahoo! is no joke as it can skyrocket your business online. With too many websites trying to cover the same content with only a difference in presentation and optimization and making their portals more search-friendly, the competition is stiff indeed. However, that doesn’t mean you should take a backseat.

Despite what some consultants will tell you, SEO isn’t complicated and it is easier than it was ten years ago based on the number of tools that are available today. Sure there is more competition, but getting from Point A to Point B has never been easier. Here are a few tips that I will share with you:

Sound SEO expert advice from one of the most well respected SEOs in the industry.

Point #1 resonates with me in particular – creating the structure of the website. I’m amazed at how some people totally ignore the structure of their website. Some even design it totally in flash, which is not an evil in itself, but it’s definitely something you should not do if you want your site to be indexed by the search engines.

In addition, while SEO is a wonderful set of techniques which can help bring the traffic levels of your website, what will your visitors do when they get there?

It’s important to also have a well-designed website that works well to achieve your purpose. This might be to get more sales leads or to get your potential customers to take some action, for example.