Boggs writes that, despite the rise of cookie-based personalization, it still takes a certain amount of luck to create a wildly successful search engine optimization (SEO) campaign. The best, says Boggs, occupy a less-traveled SEO niche, with few sites or marketers working to increase their profile in a given area. Personalized SEO is important, according to Boggs, but organic search is still fertile ground.

I definitely agree that the SEO industry is far from dead. Organic optimization should be at the core of every internet marketer, online business and SEO consultant.