Professional SEO services can help your new site get ranked quickly.  If you have an existing site, using a professional SEO service can help you increase your rankings in Google and the rest of the search engines.  Through proper SEO, you can get more targeted visitors to your website, and eventually, more leads and more customers.  A well SEO optimized website can definitely be a great asset and boost to your bottom line.

There are many professional SEO services in the market today.  How do you determine how to choose the best one?  Here are some tips and questions you should ask your prospective SEO:

Methods

There are many SEO tactics and methods being used today.  Some are designed to trick or spam the search engines are definitely not recommended.  If discovered, your site could be removed from the search engine index either temporarily or permanently.

You should be looking for whitehat or ethical SEOs who strive to work within the search engine guidelines to improve the visibility and ranking of your site in the search engine results pages (SERPs).  Although this might take a much longer time, if you’re running a business, using whitehat SEO improves the long term results of your SEO and internet marketing campaign.

Time

How long does the professional SEO take to complete the project and for you to see results?  Typically, for most small to medium sized SEO campaigns with reasonably competitive keywords, the SEO project would take about 6 months to complete.  This might be longer or shorter depending on the competitiveness of the market you are competing in.

Initial SEO campaigns could run up to a year for extremely competitive keywords, but for some less competitive keywords, you might start to see results within a month or too.  Do beware of any SEO who claims to produce results too quickly.

SEO (especially off-site link-building campaigns) is best done gradually.  Thus, you should tune your expectations accordingly.

Guarantee

Some professional SEOs offer a guarantee that your site will be ranked in the top 10 or top 5 in the search engine results for any keyword of your choosing.  The fact is, SEOs do not control the search engines and cannot provide any guarantee that you will be ranked.  Google tweaks their search engine algorithms several times a year and what works today might not work in the future.

Furthermore, ranking for a useless keyword with no searches or that does not indicate some sort of commercial intent is worthless to your business.  If nobody is searching for that keyword, ranking high in the search engines is not useful as it is unlikely to deliver any traffic.  Other keywords are highly searched but they might not be useful commercially. For example, “how to string a guitar” gets 1,000 searches a day but people who are searching for this term are not likely to buy anything as the information/service they seek is available for free.

For this reason, if you are looking for professional SEO services, you should focus on the value of their keyword research rather than any guarantees.  Ranking well in Google for a couple of good quality keywords is much better than ranking at the #1 position for a lot of useless keywords.

Professional SEO Services By Bluelambda Singapore

We provide ethical SEO solutions that can help your website to be more visible in the search engines.  Our extensive SEO process focuses on providing maximum value, rather than trying to rank for useless keywords.

P.S. For a free trial SEO consultation (a S$297 value), contact us today!

Search Engine Optimization or SEO is the art and science of increasing your website’s visibility in the search engines.  A website that is ranked higher in the search engine results pages (SERPs) is more likely to be visited and this is a good channel to bring in more targeted visitors, leads and customers.  Here are a few things a good SEO expert can help do for your business online:

Gain More Customers

This is the main reason why many businesses look into SEO.  The internet is gaining in popularity as the first place people look when they need to purchase a product or they are looking for a service.  Google is the search engine with the largest market share today, and holds a 77.88% market share in Singapore (according to Hitwise).  That means, if your website is not on the top 20 results for search terms relating to your business, it’s likely you will receive very little search traffic.

An SEO expert can help improve your organic (non-paid) ranking in the search engines, which will improve traffic levels to your website and ultimately ensure that you capture a good number of targeted internet visitors who are looking for your product or service.

In the best case, you will receive free organic traffic for months or even years into the future after your main SEO campaign is completed, so, it’s definitely a worthwhile investment.  In addition, it’s well known that organic search results receive 4 times more traffic when compared to paid (pay-per-click) advertisements in the search engines.

Optimize Your PPC Campaigns

SEO usually only focuses on the organic (non-paid) results in the search engines.  If your business only runs pay-per-click advertising campaigns in the search engines, such as Google Adwords, you might think that you can do without SEO.  That used to be the case when you could buy clicks from Google from a couple of cents per click.

However, clicks are more expensive these days and it’s important to optimize your landing pages on your website properly.  If you’re running a campaign on Adwords, Google calculates a quality score on your ad which partly determines how much your cost-per-click (CPC) is and how high your ad is ranked.  This means that if your landing page is properly optimized, you can improve your quality score and drive down your cost-per-click.  This means that you will pay less than your competitors in the long run.

Improve Branding

Apart from getting more customers, it’s become more important to have an increased visibility online for your business for branding purposes.  Since Google is the first port of call for many when they are looking for a product or service, having your website and brand name on the top of the search engines will improve the visibility of your brand.  Over the long term, an SEO expert can help you to create that crucial “top of mind” effect on your potential customers.

Professional SEO Services

Whether your need an SEO expert to help your get more customers, optimize your PPC campaigns, improve your branding or something else, we can help.  We specialize in designing and executing fully customized SEO campaigns for your specific internet marketing objectives.

P.S. Contact us today for a free trial SEO consultation (usually worth S$297)!