Search Engine Optimization or SEO is the art and science of increasing your website’s visibility in the search engines.  A website that is ranked higher in the search engine results pages (SERPs) is more likely to be visited and this is a good channel to bring in more targeted visitors, leads and customers.  Here are a few things a good SEO expert can help do for your business online:

Gain More Customers

This is the main reason why many businesses look into SEO.  The internet is gaining in popularity as the first place people look when they need to purchase a product or they are looking for a service.  Google is the search engine with the largest market share today, and holds a 77.88% market share in Singapore (according to Hitwise).  That means, if your website is not on the top 20 results for search terms relating to your business, it’s likely you will receive very little search traffic.

An SEO expert can help improve your organic (non-paid) ranking in the search engines, which will improve traffic levels to your website and ultimately ensure that you capture a good number of targeted internet visitors who are looking for your product or service.

In the best case, you will receive free organic traffic for months or even years into the future after your main SEO campaign is completed, so, it’s definitely a worthwhile investment.  In addition, it’s well known that organic search results receive 4 times more traffic when compared to paid (pay-per-click) advertisements in the search engines.

Optimize Your PPC Campaigns

SEO usually only focuses on the organic (non-paid) results in the search engines.  If your business only runs pay-per-click advertising campaigns in the search engines, such as Google Adwords, you might think that you can do without SEO.  That used to be the case when you could buy clicks from Google from a couple of cents per click.

However, clicks are more expensive these days and it’s important to optimize your landing pages on your website properly.  If you’re running a campaign on Adwords, Google calculates a quality score on your ad which partly determines how much your cost-per-click (CPC) is and how high your ad is ranked.  This means that if your landing page is properly optimized, you can improve your quality score and drive down your cost-per-click.  This means that you will pay less than your competitors in the long run.

Improve Branding

Apart from getting more customers, it’s become more important to have an increased visibility online for your business for branding purposes.  Since Google is the first port of call for many when they are looking for a product or service, having your website and brand name on the top of the search engines will improve the visibility of your brand.  Over the long term, an SEO expert can help you to create that crucial “top of mind” effect on your potential customers.

Professional SEO Services

Whether your need an SEO expert to help your get more customers, optimize your PPC campaigns, improve your branding or something else, we can help.  We specialize in designing and executing fully customized SEO campaigns for your specific internet marketing objectives.

P.S. Contact us today for a free trial SEO consultation (usually worth S$297)!

SEO Consultant Services – What Is Search Engine Optimization Anyway?

An SEO consultant is specializes in search engine optimization strategy and techniques.  Search engine optimization is the process of optimizing your webpages or website so that it appears higher in the search engine results (non-paid) of the major search engines, notably Google.  The old adage “build it and they will come” is definitely not true in the modern internet age.  With the vast number of webpages today on the internet, most websites are buried in the search engine results, never to be found.

If you get only little or no targeted traffic to your website, then your chances of offering products and services to potential customers to your website are very low.  With the large numbers of people searching for products and services they need online, you cannot ignore having a presence in the major search engines.

How Can SEO Make Your Business More Profitable?

With the proper SEO strategy implemented by the best SEO consultant in place, your website will be ranked higher in the search engines and will be found more readily and easily by people searching in Google and the rest of the search engines.  These qualified and targeted visitors are more likely to visit your website and eventually some of them will purchase your product or service.

Besides the primary commercial advantage to having a superior search engine position, having a strong ranking in the search engines will create a higher level of visibility and branding to your business, helping your company and brand create that valuable “top of mind” state within customers.  This might indirectly lead to better sales, because your brand has a better reputation online.

When Do You Implement SEO?

You should implement SEO as soon as possible if you want maximum effectiveness.  For many companies, they have just started to realize the importance of an internet marketing strategy.  If your company is there first, you will enjoy a strong first-mover advantage and stay ahead of your competitors online.  This is because the search engines (especially Google) treat aged websites and domains as more authoritative.  If you hold off on a proper SEO strategy implemented by the best SEO consultant, you might end up in the situation that your competitors are too far ahead of you in the internet marketing game and you’ll find it extremely difficult and costly to keep up.

Bluelambda Singapore – Professional SEO Consultants

SEO is a complicated and long-drawn process which is hard for many to learn.  It requires constant attention for maximum effectiveness and to keep ahead of your competitors.  It makes sense to get a professional SEO consultant to do the SEO work for you.

Bluelambda Singapore is a professional SEO consultant company that can come up with the best SEO strategies for your business.  We don’t make unrealistic guarantees, but instead we choose to have a strong SEO process that will improve your website’s visibility in the search engines and provide an excellent ROI.

Stay ahead of your competitors today by talking to our SEO consultants.
To request your free SEO consultation (usually worth $297), contact us now!

Whether you are a big company or a small enterprise, you need to establish an online presence if you want to make it in the huge online market. Currently one of the best methods of doing this is through the utilization of search engine optimization (SEO) techniques. SEO strategies can help propel your website to the first page of the major search engines such as Google and Yahoo.  However, like many website owners out there who already have enough concerns on their hands to be bothered by how to implement a proper SEO strategy themselves, so many leave their SEO strategy and implementation to external SEO consultants.

If you are outsourcing your internet marketing functions such as SEO, what you should look out for so you can hire a good and dependable company?  You might be overwhelmed by the vast variety of services being offered, as well as the industry jargon and all the different techniques that different companies use for search engine optimization.  However, all is not lost.  There are a few things you can look out in a reliable SEO consultant:

SEO Techniques

Believe it or not, there are many consultants who just submit your sites to the search engines and call that “SEO”.  Submission of your sites does not guarantee that you sites will be included in the index.  Some SEO consultants engage in questionable spam tactics in order to get your website ranked.  This might work well in the short term but over the long term, such techniques might get your sites penalized or even banned.  Be sure that your SEO consultant discusses all SEO tactics they use with you.

On-Page SEO

The difference between a good SEO and a great SEO is their on-page SEO strategies.  Be sure to ask about what changes your potential SEO consultant will make to your website.  If the answer is “none”, you should be looking elsewhere.  Both on-page and off-page optimization is necessary for the best results.  Very often, I come across some keyword stuffed pages which are not optimal for SEO purposes which have been done by some unprofessional company.  Keyword stuffing used to work many many years ago but no longer.  Some will go and spam many blogs and forums for backlinks.  Be sure that the company you hire is in-tune with the latest SEO techniques, and not just a spammer.

Rate

What is the market rate for the SEO service?  Generally speaking, the more competitive the market and keywords you wish you rank for, the more expensive the SEO project will be.  Different SEO consultants have different pricing structures.  Some offer a 6-month contract, and you will have to pay 50% upfront.  In a way, this makes sense because SEO typically takes up to 4-6 months to be truly effective.  However, if after 4 months, you are not satisfied with the progress, you might find it hard to get your money back.  Another less common pricing model is being billed on a per-month basis, with a contract that renews from month-to-month.  This offers better value as the SEO consultant has to show good progress in order to keep the contract active.

These are just 3 common things to consider when hiring an SEO.  Search engine optimization services are not cheap, be sure to consider carefully before putting your faith and your money with them.

Your SEO Consultant :: Bluelambda Singapore

Bluelambda is a professional SEO consultant company in Singapore.  We can provide a complete SEO and internet marketing solution for you to supercharge your business’ visibility online.

Contact us now to reserve your free trial consultation (worth $297!).

Many of you should have noticed that for certain local searches on google.com.sg, a Google local business listing together with a map is returned (refer to above).

What does this mean for local SEO and search marketing?  I’ve been expecting this change for quite some time already as Google local result have been served in-line on Google.com (USA) for quite some time now.  It’s just that it has now come to Singapore.   Maybe this has to do with the recent announcement that Google street view is going to be rolled out in the country.

The possible implications is that the organic results have now been pushed lower down the fold and you’ll need to rank higher in order to capture the attention of any searchers.  This has become increasingly difficult and you’ll want to make sure you have a long term and comprehensive online marketing plan.  A good SEO consultant should be able to help you.

If you are a local business, it’s also imperative you register for a Google local business listing (it’s free) and fill up the profile as comprehensively as possible.  This is important for any local business, but for businesses with location based services and goods (e.g. coffee shops and restaurants), you want to make sure you have a listing on Google maps.  Many mobile devices (e.g. iPhones and Android phones) now support searching of local Google maps results and you’ll want to make sure your business is shown on the map when a mobile search is done.

As Google starts to serve more non-webpage search results (they call it “universal search”), it has become increasingly important to keep up with the changes and adapt accordingly.  You can either do this yourself, or hire a competent SEO firm to do it for you.  Whatever the case, if you’re not up to date, your competitors probably will be.

Bluelambda – Professional SEO Services

Bluelambda is a professional SEO firm in Singapore.  We can get your website noticed!  For a limited time only, we are offering a free trial consultation (worth S$297) for a limited time only.  Click here to claim your free trial consultation now!