A professional SEO firm uses search engine optimization techniques to help you get your website for your business or service to the top of the search engines.  If done right, this will lead to targeted visitors and thus more leads and customers, and eventually, more profits.

Search engine optimization is not like traditional forms of advertising, where you just buy an ad space somewhere and it’s guaranteed to be published.  What an SEO firm can do is to help you align your website’s content to what visitors are searching for.

Here are 4 important questions to ask your SEO firm before you hire them for your project:

What Is Your SEO Process?

Before hiring, you should ask some questions about the SEO process employed by the company.  For any good SEO firm, keyword research is a key part of their process.  Proper keyword research is crucial to finding and ranking for the keywords that people are looking for online.  Unfortunately, even with the best research sometimes after the SEO process you won’t get the traffic you desire.  A good research process can help increase the odds that your SEO efforts will be profitable in the long run.

Do You Provide A Guarantee?

There are no guarantees on SEO service, period.  SEOs do not have any special relationship with the search engines and cannot guarantee any placement.  The top search engines such as Google also continually tweaks their algorithms to improve the user search experience.  Because of this, SEO techniques that work today, may not work tomorrow.

You should definitely be wary of any SEO firm who claims to get your website into the top ranking, guaranteed, and you should confirm the specifics of such guarantees.  Also be careful with any SEOs who claim any special relationship with the search engines.  Very often, there are very specific terms and conditions associated with the guarantee.

What Reports Will You Provide?

Before you sign up, you should be aware of what reports you will get, how often, and the information that will be in the reports.  At the very least, you should be updated at least on a monthly basis on the performance of your website with regards to Google, which is the search engine with the largest market share in Singapore.  A good SEO firm will help you set up the proper analytics on your site, and provide you with the account details so you can view and analyze all the data yourself, should you need it.

What Are Your Costs?

The costs should also be stated upfront.  The types of charges from SEOs firms differ from company to company.  Some include the cost of expedited inclusion into the major directories, while others charge this separately.  Also enquire whether there is a minimum contract for the SEO project, and the payment terms.  Very often, SEO firms will lock you into a 6 month or longer contract due to the fact that SEO sometimes takes a longer time to be effective, often 6 months or more.

Bluelambda – Singapore Professional SEO Firm

At Bluelambda, pre-SEO research is of the utmost importance.  Every business and client is different, and we’ll do the necessary research from the ground up before proceeding with our SEO process.  Find out more about our SEO process!

We don’t provide a guarantee, because we don’t believe in providing unrealistic guarantees when we don’t have direct control over the search engines.  Instead, we provide a contract with no minimum lock-in period and renewed on a monthly basis.  This means we have to work hard from month to month to ensure that we can keep you as a client.  This also means you will pay a lower upfront cost compared to other companies.

For a limited time only, we are offering a SEO consultation session worth S$297 absolutely free.  To sign up, contact us now!