Search Engine Optimization or SEO is the art and science of improving your website’s visibility in the search engines.  An SEO firm offers professional SEO services to businesses.  For a business, having your business’ website ranked on the top of the search engines for important keywords in your industry could mean more targeted visitors.  Some of these targeted visitors will become customers and clients when they buy from you.

Here are some ways where an SEO firm can help your business:

Increased Search Engine Visibility

The main purpose of an SEO firm is to help you increase your website’s ranking in the organic (non-paid) search engine results pages (SERPs).  There are many advantages to doing this.  Here are some of them:

1. More Customers – Users are more likely to click on results ranked in the top 20 of the search engine results.  If your business is not on the first or second page, it is highly unlikely that you will get any referral traffic from the search engines.

A good SEO firm can help increase the probability that your business website is on the first page of the major search engines, notably Google, which has over 70% market share in Singapore.  More targeted traffic directly corresponds to more customers in the long term.

2. Branding – Through increased search engine visibility, your website and brand will be more visible to potential customers and internet users.  This has a strong branding effect which can positively affect any buying decisions both online and offline.

Reduced PPC costs

If you use pay-per-click advertising such as Google AdWords, you can benefit from proper SEO executed by a good SEO firm as well.  In the case of Google AdWords, there is a component known as the AdWords quality score which is one of the factors which impacts how much you pay per click.  With proper SEO, you can optimize your landing pages to ensure that you receive the most bang for your buck.

An SEO firm can also help you target your PPC campaigns properly so they reach out to the right target audience, further increasing your return-on-investment (ROI) of your marketing dollar.

Market and Keyword Research

One often overlooked function of an SEO firm is that they can help you uncover the keywords that visitors on the internet are searching for.  Keyword data is easily available from Google and a professional SEO firm can help make sense of the data to ensure that you are targeting highly searched and valuable keywords.

There is no point in targeting and ranking for keywords which nobody is searching for.  Some highly-searched keywords are also too generic which usually means that visitors searching for these keywords have no intention of making a purchase or using your service.  It’s usually not effective to target such keywords, and a good professional SEO firm can help you tell the difference.

In addition to this, keyword research is a great market research tool to help you gain an insight into what people are looking for online.  If you know that a product has a high search volume, you might want to see if you can offer such a product, and capitalize on the high search volume.

Free SEO Firm Trial Consultation

Bluelambda Singapore is a professional SEO firm that understands that all businesses are unique.  We can provide customized internet marketing solutions to help you increase your search engine visibility, reduce your PPC costs as well as help you find out what products and services are in hot demand on the internet.

P.S. Let us help you supercharge your business online.  Contact us today for a free trial consultation (worth $297)!

A professional SEO firm uses search engine optimization techniques to help you get your website for your business or service to the top of the search engines.  If done right, this will lead to targeted visitors and thus more leads and customers, and eventually, more profits.

Search engine optimization is not like traditional forms of advertising, where you just buy an ad space somewhere and it’s guaranteed to be published.  What an SEO firm can do is to help you align your website’s content to what visitors are searching for.

Here are 4 important questions to ask your SEO firm before you hire them for your project:

What Is Your SEO Process?

Before hiring, you should ask some questions about the SEO process employed by the company.  For any good SEO firm, keyword research is a key part of their process.  Proper keyword research is crucial to finding and ranking for the keywords that people are looking for online.  Unfortunately, even with the best research sometimes after the SEO process you won’t get the traffic you desire.  A good research process can help increase the odds that your SEO efforts will be profitable in the long run.

Do You Provide A Guarantee?

There are no guarantees on SEO service, period.  SEOs do not have any special relationship with the search engines and cannot guarantee any placement.  The top search engines such as Google also continually tweaks their algorithms to improve the user search experience.  Because of this, SEO techniques that work today, may not work tomorrow.

You should definitely be wary of any SEO firm who claims to get your website into the top ranking, guaranteed, and you should confirm the specifics of such guarantees.  Also be careful with any SEOs who claim any special relationship with the search engines.  Very often, there are very specific terms and conditions associated with the guarantee.

What Reports Will You Provide?

Before you sign up, you should be aware of what reports you will get, how often, and the information that will be in the reports.  At the very least, you should be updated at least on a monthly basis on the performance of your website with regards to Google, which is the search engine with the largest market share in Singapore.  A good SEO firm will help you set up the proper analytics on your site, and provide you with the account details so you can view and analyze all the data yourself, should you need it.

What Are Your Costs?

The costs should also be stated upfront.  The types of charges from SEOs firms differ from company to company.  Some include the cost of expedited inclusion into the major directories, while others charge this separately.  Also enquire whether there is a minimum contract for the SEO project, and the payment terms.  Very often, SEO firms will lock you into a 6 month or longer contract due to the fact that SEO sometimes takes a longer time to be effective, often 6 months or more.

Bluelambda – Singapore Professional SEO Firm

At Bluelambda, pre-SEO research is of the utmost importance.  Every business and client is different, and we’ll do the necessary research from the ground up before proceeding with our SEO process.  Find out more about our SEO process!

We don’t provide a guarantee, because we don’t believe in providing unrealistic guarantees when we don’t have direct control over the search engines.  Instead, we provide a contract with no minimum lock-in period and renewed on a monthly basis.  This means we have to work hard from month to month to ensure that we can keep you as a client.  This also means you will pay a lower upfront cost compared to other companies.

For a limited time only, we are offering a SEO consultation session worth S$297 absolutely free.  To sign up, contact us now!